Steam liberation continues to promote strategic transformation

Since the beginning of this year, FAW Jiefang has made frequent efforts to build smart travel plans and innovative service models, and has driven production and sales to record new highs. In the context of the overall industry decline, the market share has exceeded 26% and continues to rank first in the industry. In order to realize the strategic transformation from a single vehicle supplier to a smart transportation solution provider, FAW liberation is firmly committed to the strategic goal of “China's first, world-class”.
In cooperation with Bosch, we have
built a smart travel solution.
In recent years, FAW has been actively transforming into an intelligent one, and is committed to becoming the "China's first, world-class" smart transportation solution provider.
On May 13, 2019, FAW Jiefang and Bosch signed a strategic alliance agreement in Stuttgart, Germany, and jointly released FOTA liberation commercial vehicle upgrade technology FOTA on the 15th at the Bosch Internet World Conference (BCW), showing the world both sides in commercial vehicle intelligence. Unlimited potential and technical strength in the field of technology.
In January of this year, FAW Jiefang officially released the smart logistics development plan “Columbus” as a new starting point. The smart logistics ecosystem built by FAW Jiefang and its partners has gradually expanded. Adhering to the concept of “open sharing”, Liberation and Bosch came together. One is China's leading commercial vehicle company, and the other is the world's leading supplier of automotive and intelligent transportation technology. The successful cooperation of both parties will jointly promote the intelligent upgrade of commercial vehicles. To create a new ecology of intelligent transportation.
At the strategic alliance ceremony, Dr. Hu Hanjie, Chairman of FAW Jiefang and Dr. Markus Heyn, member of the Board of Directors of Bosch Group, witnessed Xu Daquan, Executive Vice President of Bosch (China) Investment Co., Ltd., and Qian Hengrong, Assistant General Manager of FAW Jiefang, signing on behalf of both parties. According to the agreement, the two sides will cooperate on related fields such as intelligent network, new energy and national VI engine system.
On May 15th, at the Bosch Internet World Conference (BCW) with the theme of "Internet of Things and Digital Transformation", FAW Jiefang and Bosch jointly announced that the liberation of a full range of heavy trucks will be equipped with Bosch FOTA (over the air download software upgrade) Technology, this is the first FOTA upgrade solution in the domestic commercial vehicle field. It combines the experience of liberating independent models and the in-depth understanding of Bosch embedded system, information security technology and end-to-end cloud device management capabilities. The widely used upgrade concepts and technologies have been “replicated” into the smart commercial vehicle sector, opening the door to FOTA upgrades for global commercial vehicle manufacturers.
Introducing a new service model - TCO hosting services
As the competition in the logistics industry intensifies, commercial vehicle customers are shifting to corporate transformation. In order to meet the service demands of corporate customers to reduce costs and increase efficiency, and to enhance the market competitiveness of service logistics enterprises, FAW has launched a new service model - TCO hosting services to provide professional services and maintenance for vehicles.
It is reported that FAW Jiefang will actively promote the TCO hosting service model to protect the sustainable development of logistics enterprises and OEMs.
The market share exceeded 26%, maintaining the industry's first
quarter of this year, FAW liberated against the trend, liberation trucks continued to produce and sell, and heavy trucks, liberation truck sales reached 92,000, up 2% year-on-year, market share exceeded 26% Continue to rank first in the industry. In April, the sales volume of 37,660 vehicles reached a record high. Behind the continuous growth of sales, the liberation of the selfless dedication of the sweat and hard work, embodies the liberation of the people's responsibility and responsibility.
Since the beginning of this year, FAW has successively planned and launched a series of marketing activities such as “Big New Year”, “Early Farming Action” and “Spring Farming Plan” to grab orders. At the same time, FAW Liberation Company leaders have repeatedly penetrated the market and quickly solved marketing. Problems, timely adjustment of marketing strategies, laid a solid foundation for sales.
In response to the resource transportation market, liberation adopts a marketing strategy combining financial, promotion and service to accelerate the promotion of quality and quality products; and formulate a special response strategy for the policy of accelerated elimination of the third country, which will further enhance regional sales. At the same time, Liberation has also established an analysis model of production and sales, accurate analysis of inventory operation status, and improved inventory and capital turnover efficiency.
On the basis of doing a good job of improvement and short-term breakthrough, FAW will also launch the National Sixth and Vehicle Network products. At the same time, Liberation will continue to focus on technological innovation and continuously introduce products from the pilot industry to enhance product competition.

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